SEO can be difficult and time- consuming but it provides many benefits to your business . Some small improvements in search engine rankings leads to great advantages like increased traffic , more profit, and leads for a business company. Nowadays, marketers are absolutely determined to use different techniques in order to increase revenues and drive more traffic to a company’s website.
CTR manipulation is also one of those ways to improve SEO. The click-through rate (CTR) is the number of users who viewed your ad or products listing and clicked on the action button or link. For example, it can tell you how well your advertisement is performing for a given keyword or listing.
You should know that CTR does not only refer to clicks on your links, but it also refers to the amount of engagement on the links. If you want to beat your competitors in search engine results, you will need to have a higher and improved click-through rate. In this way, many popular search engines like Google place your page on the top in search engine results.
What is CTR Manipulation?
CTR manipulation is the way of manipulating the search engines to make them sense that your website is getting organic traffic through targeted keywords. You can use bots or humans to generate fake clicks for boosting your search engine rankings by using CTR manipulation.
Usually, such techniques are used by SEO experts or webmasters. It helps in getting more organic traffic to the webpage. But, it is important to understand the basics of click-through rate manipulation. You need to realize that the click-through rate is first divided by the number of traffic or impressions a website or ad gets.
By modifying click-through, you are raising the threshold of clicks to the ratio of impressions for a certain term. It boosts the website’s popularity. A bot or user usually goes to a search engine, types a keyword phrase that comes up your listing, then clicks on it to boost CTR.
User-generated signals are used to fool the search engines into considering a site as more credible and authoritative than it actually is. Many users refer to CTR manipulation as any technique used to increase CTR, such as optimizing meta titles.
Importance of CTR in SEO
CTR manipulation and other SEO strategies are useless if there are no effects on search engine results. Now, it is a fact that the click-through rate is taken into consideration as a ranking factor when it comes to determine rankings of a page in search engines results.
You can get a competitive edge by effectively optimizing your click-through rate (CTR), as this metric continues to emerge. The higher your page’s click-through rate, the more Google and other search engines consider your content valuable and relevant to users’ searches.
Moreover, when your rankings are higher, you get more clicks and traffic. When it comes to improving CTR, starting up might be difficult. That is why people prefer using CTR manipulation as it is an easy approach for them.
How is CTR calculated?
Calculating CTR (Click-Through-Rate) involves multiplying the number of times your website page is shown by the number of clicks on your page. Additionally, it may be a link to a video on your YouTube channel, a listing on Google My Business, etc. Each time your page is shown counts as an impression.
How does it work in SEO?
It is important to understand how CTR manipulation works in SEO and why it is significant. Well, when it comes to CTR manipulation, there are many ways to perform. Some of the top methods that can be used for CTR manipulation in SEO are explained below.
- CTR Traffic Bots/ Click Bots
Traffic bot also known as click bot is an automated software program that helps in improving CTR. It enters the search engine, types a query that brings up your listing and then it clicks on it to visit your website. Moreover, in some cases it can be set to click on your Google My Business profile that helps in increasing the popularity of your business than what it actually is.
It is a manipulating way to improve your profile and increase CTR just like that. Search engines can actually punish websites that manipulate click-through rates (CTR) by using click bots. It can be risky to use this method because the traffic bots can leave some clues behind.
These automatic programmed bots come in a fixed pattern from the same source and leave your page quickly. This robot sequence behavior makes it a suspicious activity. Therefore, search engines can easily identify visits which are bots and which visits are by actual people looking for content and information on your site through search engine results.
So, if they catch you manipulating the CTR, they will find your pages and tumble down its rankings or in the worst situation, they might delete it permanently. Bots can be purchased from CTR manipulation tools such as SearchSEO or you can create bots by yourself using automation tools like Automatio, etc. You just need the programming skills to build your own bots.
- Hiring Call-To-Action Users
Another way for CTR manipulation is to hire real people also referred to as call-to-action users. These users are hired to click on your listings in search engine results. Usually, these users are people from poor countries who are willing to put effort and time into their work to make a living.
Moreover, there are some companies that provide such services by hiring people for you. You can also find such people easily by using service providing platforms like UpWork, Amazon Mechanical Turk, etc. When you get call-to-action users, different IP addresses are used in the process. In this way, it gets hard for search engines to detect CTR manipulation.
However, search engines still might be able to find these users if they do not use VPN while working for you. Even if users are using VPN, they can still get detected by search engines because of their suspicious behavior.
CTR manipulation is an effective way to increase clicks on your site. It can certainly help you improve your SEO to get more traffic and greater profit. However, CTR manipulation has its pros and cons. Either you use bots or call-to-action users, there will alway be risk of getting caught by search engines which results in severe outcomes for your website.